Belgrade based fashion label SOFTWARE stands for simple, yet sassy and cross-regional urban design.
Emerging from clean, sophisticated DO style and its need to communicate with 20-something intuitive and disposable fashion habits. In this world style and brand mix&match is allowed, indeed welcomed and encouraged. Fashion is not a status symbol, it is careless, with only one rule: vary and combine.
This is zesty and by purpose socially unpositioned fashion brand.