dragana ognjenovic belgrade

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Belgrade based fashion label SOFTWARE stands for simple, yet sassy and cross-regional urban design.

Emerging from clean, sophisticated DO style and its need to communicate with 20-something intuitive and disposable fashion habits. In this world style and brand mix&match is allowed, indeed welcomed and encouraged. Fashion is not a status symbol, it is careless, with only one rule: vary and combine.

This is zesty and by purpose socially unpositioned fashion brand.




software shop
Cara Lazara 14
+381 11 21 81 260
9AM - 8PM
9AM - 4PM

click for map